We solve your data challenges

At 411 Data, we’re experts in alternative data

The difference between good decision making and a blind guess is the quality of data used to make your decisions.

Unfortunately, too often in businesses we’re making our best estimates because we just don’t have the data to make educated decisions. We can change that.

411 Data specialises in finding hard-to-find data for your hard-to-solve use cases, combining a mixture of licensed private data, public data and scraped data to create unique data products that do not exist anywhere else.

Head over to our Use Cases page to read about some of our recent projects or get in touch with your own bespoke use case - we like a challenge!

Meet the founding team

Graham McNeil-Watson

Full stack development leader and practitioner

MD Quant at Barclays, former Head of Counterparty Risk

Leigh Collier

Turns complexity into simplicity

Formerly front office Quant at Bank of America, XVA, Interest Rates and Equity ETFs

David Riley

Alt Data entrepreneur

Previously financial services executive covering strategy, risk and M&A

What is alternative data?

Alternative Data is data that is usually not available on traditional data platforms.

It can encompass a wide range of different kinds of data, but here are some examples

  • Cell phone pings

  • Shipping data

  • Flight paths

  • Zoning regulations

  • Carbon costs

  • Resource production

  • Points of Interest

  • Social media

  • Drone imagery and sensing

  • CO2e scope I & II

  • Industrial Process Factors

  • AIS transponders

  • Construction Equipment

  • Electrical Generation

  • Satellite Tracking

  • Refinery Efficiency

  • Geology

  • Planning permissions

  • Ticket sales

  • Luggage Handling

  • Local native-language news reports

  • Demographics

  • … and many more

Click below to see some of the use cases we have previously worked on.